Apple reveals iPhone X

Apple reveals iPhone X Apple

Ten years ago, the world got much bigger and much smaller, all in one fell swoop. Steve Jobs introduced the iPhone, the first internet-connected smartphone that put user experience above all, finally executing on the idea of a full touchscreen handset. This ushered in the rise of constant social networking, an application economy, and a complete dependence on our smartphones for just about everything.

Today, Apple has introduced the iPhone 8 and iPhone 8 Plus. But in true Apple fashion, Tim Cook promised us “one more thing.”

Today, ten years later, Apple is introducing the iPhone X. And, by the way, it’s pronounced “Ten.”

So what does a decade of iPhone innovation look like?


Apple’s iPhone X, like the new iPhone 8 and iPhone 8 Plus, comes with a brand new design, ditching bezels and opting for a glass front and back. Apple says there is a deeper strengthening layer in the glass that makes it the “most durable in a smartphone.”

Thanks to this new design, the iPhone X is sealed for water and dust resistance.

It’s made from surgical-grade, stainless steel and comes in two finishes: space grey and silver.

Apple reveals iPhone X Apple


Following the current trend in smartphones, Apple has done away with the bezels on the iPhone X, offering an edge-to-edge 5.8-inch display. In fact, Apple is upgrading quite a bit in that department, offering an OLED display for the very first time, calling it the Super Retina Display. This brings with it all the standard benefits of OLED, including more accurate colors, better image uniformity across the screen, etc.

The iPhone X Super Retina display supports 2046×1125 resolution, with 455 PPI, and HDR in both Dolby Vision and HDR.

The company is reportedly paying around $125 per panel, which is part of the reason for the reports of a more expensive iPhone.


This is also the first iPhone that will not have a home button, with the new screen reaching across the entire front of the device. Users can wake up their device by picking it up or swiping across any part of the screen. To close an app, simply swipe up on the screen and throw it away. Users can also reach Siri by simply saying “Hey Siri” or by pressing the side button.

Given that the home button has historically been central to the iPhone’s security, the replacement comes in the form of a depth-sensing front camera which will unlock the phone by detecting the user’s face. Apple is calling it FaceID.

Apple reveals iPhone X Apple

This means that the iPhone will know what your face looks like from all angles and can unlock the phone while it’s, say, lying on a table. It also means that the feature shouldn’t be susceptible to trickery, such as unlocking for a two-dimensional photo of you instead of the real thing. Apple says the chances that someone can trick FaceID and break into your phone are 1 in a million.

“You’re wearing glasses, or wear a hat, or do it up any way you want to do it…” FaceID still works, day or night, according to Phil Schiller.

Apple reveals iPhone X Apple

FaceID is enabled by a True Depth camera system, equipped with an infrared camera, flood illuminator, dot projector and more all packed into the top of your iPhone.

The feature is used for Apple Pay now, as well as a new feature called Animojis for messaging. Animoji’s use FaceID to lay your facial expressions into emojis, giving them your own unique take. You can pick from a dozen different animated emojis.


As far as cameras are concerned, the iPhone X is about as locked and loaded as one can get. The rear camera features a 12-megapixel sensor, with dual-lenses at f1.8 and f2.8 apertures (which is brighter than the 7 Plus telephoto). It comes with dual-image OIS quad-LED TrueTone flash.


Apple reveals iPhone X Apple

Because of the combination of the new A11 Bionic and the enhanced camera, Apple is introducing a new Portrait Lighting, letting users select their lighting effects. These aren’t filters, but rather a real-time analysis of the light hitting the subject’s face, and these lighting effects can be added before and after the photo is taken.

Video is vastly improved as well. Combined with that A11 processor, video can be captured at 60FPS in low-light mode, with faster frame rate support and 4K capture. Slo-mo videos shot in 1080p will have 240 FPS.

The front-facing camera is powered by that True Depth camera system that supports FaceID. But the big news here is that Portrait mode and Portrait lighting is now available on the front-camera.


The iPhone X, as well as the other new iPhones announced today, comes with wireless charging capabilities, thanks to that new glass back. Wireless charging is supported by Qi, which is considered as the standard in the wireless charging industry.

Plus, battery life is two hours longer than the iPhone 7, with most of the improvement coming by way of software enhancements. But because Apple likes to take things to the next level, the wireless charging on the new iPhones is coming with a new accessory called AirPower. It’s a larger mat that lets users charge their iPhones, Apple Watch and AirPods all at the same time.

Apple reveals iPhone X Apple

The iPhone X is packed with the new A11 Bionic processor: 64-bit design, six cores, two high performance processors that are 25 percent faster than the A10 and 4-high efficiency cores (two more than the A10) that are 70 percent faster. The GPU is 30 percent faster.

Part of the bigger news here is improved photographs. As Panzarino noted in the live blog, “The Apple ISP is one of its secret weapons in photography. If you’ve loved an iPhone picture you’ve ever taken then thank the image processor inside the phone for that result.”

Pricing and Availability

iPhone X is mostly likely only going to be available in South Africa late December or in 2018.

Here is the expected pricing:

iPhone X 64GB R19 999
256GB R21 999

Apple expected to announce “Apple TV 4K”

Apple expected to announce "Apple TV 4K" Apple

The current Apple TV is nearly two years old. That’s why it’s not surprising to learn that Apple has been working on a new device for a while. This weekend, an upcoming build of iOS 11 for the next iPhone was leaked and contains a ton of information about unreleased products, including the next Apple TV.

A previous leak of the HomePod firmware already indicated that Apple was working on an Apple TV with 4K video support. The new device could also support various high-dynamic range standards, such as Dolby Vision, HDR10 and Hybrid Log-Gamma. The company could announce 4K videos on the iTunes Store as well as in the Netflix app.

And now, Steve Troughton-Smith discovered some of the technical specs of the next Apple TV. According to him, the media player is going to receive a major performance gain with a lot more computing power and RAM:

Apple first shipped the A10 with the iPhone 7 last year. The A10X is an updated version of this chip optimized for the most recent iPad Pro. It’s a surprisingly fast system-on-a-chip. It’s sometimes even faster than a MacBook.

The current Apple TV sports an A8 system-on-a-chip, the one that was developed for the iPhone 6. It’s a bit hard to grasp Apple’s progress when it comes to silicon. According to Geekbench, when you compare the A10X with the A8, the A10X is 1.7 times faster for single-core tasks, 2.8 times faster for multi-core tasks and 5.7 times faster for Metal-focused, GPU-intensive tasks. It’s a huge improvement overall.

This upgrade in particular is going to feel great when you’re trying to stream 4K videos. Skipping forward and backward should feel snappy. And your videos will never buffer, even if you’re trying to play 4K videos with 60 frames per second (the new iPhones should let you shoot 4K videos with 60 FPS).

In addition to a faster system-on-a-chip, Apple could also include 3GB of RAM instead of 2GB. This way, you’ll be able to cache a good chunk of the movie or TV show you’re currently streaming.

Apple could announce the new Apple TV as early as tomorrow during its annual September press conference. The company could also use this opportunity to showcase some new video games running on the Apple TV as it’s quite a capable device now.

Apple Honours the Life of Muhammad Ali on its Homepage

Apple recently updated the homepage of its website with a tribute to legendary boxer Muhammad Ali, who died on Friday at age 74. Ali was admitted to a hospital earlier in the week due to respiratory ailments, which were further complicated due to a lengthy battle with Parkinson’s disease.

Apple Honours the Life of Muhammad Ali on its Homepage Apple

The tribute on Apple’s website includes a quote that reads, “The man who has no imagination has no wings.” Apple has been a long-time supporter and admirer of Ali, showcasing the boxer in one of its famous “Think Different” campaign videos back in 1997.

App Store prices set to increase in South Africa

Apple have sent an email to developers informing them that there will be a price increase in four countries including South Africa. Below is the email Apple sent out.

“Hi [Developer],

We sometimes need to update prices on the App Store whenever taxes or foreign exchange rates change. Within the next 36 hours, prices will increase in the following App Store territories:

  • Mexico
  • South Africa
  • South Korea
  • Turkey

Because of the price increases, customers with auto-renewable subscriptions on the South African, South Korean, and Turkish App Store will need to resubscribe. However, although the prices are also changing for subscriptions on the Mexican App Store, we won’t interrupt those.

We’ll send an email to your subscribers in these territories shortly before their subscription renews to let them know that the price of their existing subscription will increase. The email also has a link that will let customers resubscribe, or in Mexico, turn their subscription off.

In addition, we’re also adding two new low-price tiers, Alternate Tier A and Alternate Tier B, for the Indian, Indonesian, Mexican, Russian, South African, and Turkish App Store. We’ll update prices for existing apps and In-App Purchases that already use the Alternate Tier A and Alternate Tier B price tiers on the Chinese App Store.

You’ll be able to review the new prices in the updated price-tier matrix in Rights and Pricing in My Apps within the next 36 hours.

The App Store team

Need iTunes Store credit? Purchase an iTunes Gift Card

Apple officially in South Africa (Updated)

We heard rumours that Apple was officially in South Africa. We have received confirmation from Cellcity that the rumours are true. 

Apple officially in South Africa (Updated) South Africa Apple

We don’t know any details or what that means for the Core Group. As we find information we will keep you updated. 


We have learnt that Apple’s presence in South Africa is to manage relationships with mobile opporators which has previously been handled from Europe.

The Core Group will still handle the distribution of all Apple products except the iPhone.

Although Apple’s presence might not mean anything for consumers at the moment it is positive signs that we could see Apple becoming more involved in South Africa in the future. 

Apple News Support

Apple News Support Support Apple

We are pleased to announce an extension to our website. We now include a Support section where you can get the help you need with your Apple products and help people that have had the same problem as you.

Over the years we have helped many people with their Apple devices over email. The problem with this is that when someone else has the same probelm they will have to ask use again for help. So we have created a support website that you can ask any question related to your Apple device and the community of Apple users in South Africa can help you solve the problem, and once your problem has been solved, it will remain online for other people to find.

Here is how it works: 

1 – Head over to

2 – You will need to Register. (This is only down so that when someone answers your question you will get an email notifying you of the solution.)

3 – Ask your question and wait for the community to help you. 

4 – If you know a few things about Apple products help people solve their problems and you will gain a reputation and would be considered an iGenius. 

Apple Acquire Beats Music & Beats Electronics

Apple Acquire Beats Music & Beats Electronics Beats Apple

Apple today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion.

Apple is rumoured to be extremely interested in Beats Music subscription service however no new information is available concerning what Apple will do with Beats.

The entire Beats staff will be joining Apple and will work for Apple under Eddie Cue who oversees Apple’s content stores including the iTunes Store, the App Store and the iBookstore, as well as Siri, Maps, iAd and Apple’s iCloud services.

Traditionally when Apple purchases a company the company falls under Apple’s branding and becomes totally Apple however is it difficult to see how Apple in incorporate Beats. We will most likely get some more information during WWDC next week.

Sources suggest that Apple will keep the Beats Music apps running on Android and Windows.

Apple Are Never First to Market

Here is a lesson in Marketing and understanding Apple. We have posted about this before.

During the question and answer portion of today’s financial earnings call, Apple CEO Tim Cook explained why the company has been slow to put products out in 2014, pointing towards the company’s attention to detail and its desire to “perform at a really high level of quality” that Apple’s customers expect. 

Cook noted that Apple did not ship the first MP3 player, smartphone, or tablet, but he said that the company did release the first “acceptable” and “modern” smartphone, tablet, and MP3 player when it launched the iPhone, iPad, and iPod.

“We care about every detail and it takes us a bit longer to do that. That’s always been the case,” he said. “It means more to us to get it right than to be first.” 

Cook pointed towards examples in the marketplace where the clear objective was to be first, possibly referring to Samsung and its poorly received Galaxy Gear smart watch. Apple customers “want great, insanely great,” said Cook, and “that’s what we want to deliver.” 

According to Cook, Apple has many products in the pipeline that the company is excited about, but it is not yet ready to “pull the string on the curtain.” He did say, however, that Apple has expanded the number of things the company is working on behind the scenes.

f you ever wondered why Apple doesn’t release product with the latest technology…. It’s because they want to perfect it and make it work properly before they put it into their products and frustrate their customers.

Apple may not have released the first MP3 play but they sure did make the best. They may not have released the first Smartphone but they sure make the best. They may not have released the first Tablet but they sure make the best.

Apple Records Best Ever Q2 Financial Results

Apple announced financial results for the first calendar quarter and second fiscal quarter of 2014. For the quarter, Apple posted revenue of $45.6 billion and net quarterly profit of $10.2 billion, the best ever Q2 financial results Apple has recorded.

While many are predicting the demise of Apple, Apple seems to be growing and making more money than ever. You begin to wonder what data these people are looking at?

During the announcement Apple said that they would spilt their stocks 7 for 1, For every one stock a shareholder currently owned they will receive an additional 6 shares and the share price will drop to $80. Also Apple will pay dividend of $3.29 per share on the 12 May 2014 and Apple will spend $30 Billion buying it’s own shares back.

The most amazing thing is that Apple still have over $150 Billion on hand. That’s enough money to buy Facebook without talking a loan…